The Personal Statement is the most crucial part of your school application. Getting it right matters. The letter is roughly two pages in length and describes who you are, your life, work, academic experience, what you hope to achieve, and why you are applying to a specific school. In other words, the Personal Statement tells admissions committees why they should pick you. It complements your resume or CV, pulling out and expanding on the high points of your life.
If you have great grades and good letters of reference, your Personal Statement is what is going to help you stand out from other applicants with great grades and good letters of reference. It’s the great differentiator. Typically, a great Personal Statement will get you into the university of your choice; a mediocre one will not. Make the small investment that will change the course of your life.